Artistic perfumery has essentially been about the juice from its very beginning in the late 1970s: Jean Laporte started L’Artisan Parfumeur and focused on the juice as well as its creator.
Later on, corporate players became interested in this vibrant segment and launched their own niche lines. More recently, the Institute for Art and Olfaction (IAO) was created, signaling a comprehensive “new approach to the olfactory arts“ (Saskia Wilson-Brown, IAO founder’s statement, 2012). Consequently, the IAO’s prominent Art & Olfaction Awards highlight the artistry in perfumery. In fact, the awards propose to celebrate the value of the juice, and the juice alone.
This talk will draw attention to forms of judging and criticism in artistic perfumery: What is the relevance of judging scent? What do bloggers, experts and consumers contribute? In particular, the talk invites a discussion on awards, blogs and other forms of judging and criticism in positioning the…
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