Givenchy Insensé: falling through genres

There is a golden rule in marketing: never mix genres! It will only make your product more difficult to sell. It is not much of a creative rule as if this rule were to be followed blindly we would be

/ Daniel Moliere, Givenchy, Insensé

Givenchy Insensé: falling through genres

There is a golden rule in marketing: never mix genres! It will only make your product more difficult to sell. It is not much of a creative rule as if this rule were to be followed blindly we would be

/ October 5, 2012 / 9 comments