Clinique Aromatics in White and Etro New Tradition, perfume crossroads

My love for Bernard Chant’s olfactory style always keeps me on my toes for Aromatics Elixir flankers and the announcement of Aromatics in White being released in November kept me running to the perfume stores to meet it. To my surprise,

Aromatics Elixir Perfumer’s Reserve: the Portrait of a Lady

Nobody forgets the first time they smell Aromatics Elixir. The perfume released in 1971 was a marketing breakthrough for a company specialising in minimal, antiseptic, utilitarian cosmetics. It approached perfume from a completely different direction than one would have expected