I don’t talk about cosmetics but the other day I was looking at my empty bottle of Eudermine and I couldn’t resist showing it to you. Eudermine was released in 1893 and it marked Shiseido’s move from pharmaceuticals to cosmetics. It is a Revitalising Lotion and according to Wikipedia it was formulated as a treatment to remove lead residue from skin as Japanese women used white lead based powder to create a porcelain effect in their makeup. Contrarily to its formula portfolio Eudermine is soft as silk and a real panacea for skin. With the slightest hint of extra stress in my life my skin breaks with read spots and dry spots. Eudermine normalizes every irregularity with its thick, gelatinous consistency. It doesn’t contain alcohol and leaves my skin feeling clean, cool and balanced. Since 1893 the formula has allegedly stayed the same but it has changed its packaging several times. The current bottle was designed in 1997 by Serge Lutens to celebrate more than 100 years in the market. It is a minimalistic red flacon with a small spherical cap. The name is written on the label using a very angular font very close to the one currently used for Serge Lutens L’Eau Serge Lutens and L’Eau Froide and Serge Lutens logo but in a symmetrically mirrored coupling of the letters that makes them look like Japanese ideograms. The bottle looks is an evolution of the Serge Lutens 50ml bottles and it shows the same disrespect to practicality as the bell bottles: the cap is a delicate sphere that just slips into the neck of the bottle. It is not a screw cap which means that you cannot travel with it! In its latest incarnation Eudermine is the perfect example of western marketing ideas transfused to Japan, dressed in Japanese simplicity, polished to perfection by the eclectic taste of Serge Lutens and recirculated to the west. The quality of the product is phenomenal. This bottle is simply too beautiful to be just a lotion!
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Truly gorgeous–both the bottle and the image! And what a history–I had no idea!
The esthetics of Shiseido have always been amazing. Serge Lutens helped while he was artistic director but he also fitted in to a company that already had a vision. And it also helps to know that what is inside the bottle is also very good.
The image here is original.
My face lives on Shiseido from moisturizer to shaving cream. Love it! That bottle is incredible, but I haven’t really paid attention to the perfume. I guess I need to give it a sniff next time I’m at the store.
Please don’t, its completely odourless!
It is just a very good product for your face in a very beautiful bottle.
Wow, you make me want to plunk down some money for a bottle pronto. Probably won’t, though, as usually most skin products that people rave about make my (very oily) skin break out.
Oh, I forgot to mention, I have oily patches too! It’s like a war field on my face when I stress
I like Shiseido and use many of their product. Actually, my vSO refuses to use anything for washing his face other than Benefiance Extra Creamy Cleansing Foam.
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I should definitely try Eudermine. (Loved the title!
Shiseido products are not cheap but still they are incredible value for money. They seem to always manage to perform better than the competition.
The title somehow manages to be relevant every now and then
I do not know prices for Shiseido in your country but where I live this is the line closer to the bottom of the department store brands range. That’s why I like it
Eudermine must be around 50 euro nowadays! Damn euro exchange rates!